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The Sales Execution Academy for Group Benefits Advisors

A practical advisor activation system for benefits advisors, brokers, agencies, MGAs, insurers, and distribution teams that need stronger prospecting, discovery, quote-readiness, proposal control, implementation, renewal, and account growth.

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Product Training Teaches What Exists. ClearSales Teaches How to Sell It.

Product training explains plans, funding, carrier rules, quoting tools, eligibility, underwriting, administration, and compliance expectations.

ClearSales.ca teaches advisors how to create opportunities, ask better questions, earn cleaner quote requests, present recommendations, control decisions, manage implementation, and build durable client relationships.

What the Academy Includes

Learner Assets

  • Textbooks
  • Workbooks
  • Knowledge checks
  • Field assignments
  • Completion requirements

Facilitator Assets

  • Presenter guides
  • Slide decks
  • Roleplay instructions
  • Timing plans
  • Coaching prompts

Manager & Organization Assets

  • Manager scorecards
  • Certification rubrics
  • Activity trackers
  • Completion dashboards
  • Pilot report templates

Academy Structure

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Course 1

Advisor positioning and market readiness
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Course 2

Prospecting and pipeline creation
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Course 3

Discovery and quote request control
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Course 4

Technical selling and plan design
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Course 5

Presenting, closing, and decision control
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Course 6

Implementation, renewal, and account growth
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Six-Course Academy Pathway

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Course 1
The Reality of Selling Group Benefits
 
Advisor readiness, business advisory selling, professional positioning, and the first 90-day launch plan.

Course 2
Prospecting and Pipeline Creation
 
Target markets, list building, outreach, referrals, CRM discipline, call blocks, and pipeline movement.

Course 3
Discovery, Diagnosis and Quote Request Control
 
Better questions, cleaner discovery, stronger data collection, quote-readiness, and qualified opportunities.

Course 4
Technical Selling, Plan Design and Risk Exposure

 
Plain-language technical explanation, plan structure, renewal risk, funding concepts, and client-ready recommendations.
 
Course 5
Presenting, Closing and Decision Control
 
Proposal clarity, recommendation discipline, objection handling, pre-close readiness, and next-step control.

Course 6
Implementation, Service, Renewal and Account Growth
 
Implementation handoff, service rhythm, renewal preparation, retention, referrals, AOR discipline, and account expansion.
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Bring Proof, Not Intentions

ClearSales training is built around field execution. Participants are expected to write, practice, track, roleplay, update CRM records, complete assignments, and bring evidence of activity.

Training is not complete because someone attended a session. Training is complete when behaviour changes.

Certification Pathway

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Level 1: Advisor Launch and
Pipeline Readiness

Courses 1–2. Evidence may include setup checklist, positioning statement, CRM/activity tracker, prospect list, outreach proof, and knowledge check.
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Level 2: Discovery, Diagnosis and Technical Sales Readiness

Courses 3–4. Evidence may include discovery roleplay, needs analysis, quote-readiness review, plan vulnerability case, and technical explanation practice.
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Level 3: Practice Growth and Distribution Performance

Courses 5–6. Evidence may include proposal roleplay, implementation plan, renewal strategy, AOR review, account-growth plan, and manager review.

Who the Academy Serves

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Advisors and Brokers

For individuals who need stronger confidence, sales language, prospecting rhythm, and quote-readiness.
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Agencies and Brokerages

For firms that need consistent onboarding, shared language, manager accountability, and field proof.
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MGAs and Insurers

For organizations that need advisor activation, quote quality, product adoption, and measurable distribution execution.
Clearsales books reformatted to match reference

Sales Leaders

For leaders who need scorecards, coaching rhythms, performance metrics, and repeatable deployment.
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Want to See the Academy Structure?

Request Academy Overview